And it isn’t only Disney magic in the Sunshine State that’s powered by solar: at the flagship Disneyland Resort in California, 1,400 solar panels on top of the Radiator Springs Racers ride generates enough to power more than 100 Anaheim homes. Moreover, Disneyland Tokyo’s electrical parade light show gets its glow from 600 kilowatts of rooftop solar panels.
These initiatives place Disney firmly in the ranks of global, corporate brands such as Google, Facebook and Nike who embrace renewable energy not only as a way to save money, but also to position their brand as a market leader in sustainability.
For those among us who enjoy a stomach-dropping roller coaster or just mingling with The Mouse, Disney gets props for using its corporate buying power to expand renewable energy and make the magic a little more eco-friendly.
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Two years ago, Walt Disney Resorts opened a Mickey Mouse-shaped five-megawatt solar installation near Orlando, Florida. Although the energy generated by those 48,000 solar panels doesn't power rides at nearby Epcot Park,…